In the summer of 2008, we conducted our first-ever survey of B2B technology purchasers, and we published the results in November. The response has been so tremendous—for instance, the Bay Area Reference Professionals went absolutely bonkers for it—that we're launching an even more ambitious follow-up for release in the fall of 2009.
More respondents, more survey topics, more best practices—that's our goal, anyway. Keep your eye on this space for updates as we identify new trends in the distribution and consumption of marketing content.
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