Check it out: The Eccolo Media 2011 B2B Technology Collateral Survey Report is going to be published on October 12th. This is the 4th year that we’ve surveyed technology purchasers about how they use marketing collateral during the sales cycle. And you can preregister to to get your free download right now.
We discovered provocative new data around social sharing of content, consumption of collateral on mobile devices, and other eye-opening trends. And there is a “Preparing for 2012” section in the full report written especially to help marketers apply the findings going forward, so definitely make sure the rest of your team get's a chance to preregister for the free download of the full report.
We'll be sharing some of the key findings here after the release to the media on October 12--don't miss it!
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