2011 B2B Technology Collateral Survey Report is Here

It's time for the big drumroll: The Eccolo Media 2011 B2B Technology Collateral Survey Report is now available for free download.

This is our 4th annual survey to tech buyers in which we ask them when and how they consume marketing content in the purchasing cycle. New sections that we've never included before: the affect of social sharing buttons on content influence, the use of mobile devices to consume content, and the use of social networks for finding marketing assets.

As always we're making the full report available to everyone absolutely free. The final part of the report provides best practices that marketers can apply right now, so well worth the few seconds (literally) to register. Check it out.

Comments

[B2bmarketing]

Really good stuff in your report. Shed new light on importance of social media buttons...thanks for that.

Question: did you happen to look at published books as a content type? Not eBooks...the real ink-on-paper kind.

[Carmenhill]

Thanks much for the great report. The follow-up survey on expanded set of content types was especially relevant. I do have a question on the decline in use of white papers, case studies and brochures/data sheets in the pre-sales phase. It makes intuitive sense to me that it could be attributed to increased reliance on those other types (web content, social media, blog posts, etc.) for that stage of the buyers' research. Was that covered at all in the follow-up survey? Also, I'm now officially on the hunt for examples of PDFs with embedded video and audio! Thanks again.