It's time for the big drumroll: The Eccolo Media 2011 B2B Technology Collateral Survey Report is now available for free download.
This is our 4th annual survey to tech buyers in which we ask them when and how they consume marketing content in the purchasing cycle. New sections that we've never included before: the affect of social sharing buttons on content influence, the use of mobile devices to consume content, and the use of social networks for finding marketing assets.
As always we're making the full report available to everyone absolutely free. The final part of the report provides best practices that marketers can apply right now, so well worth the few seconds (literally) to register. Check it out.
