Hey, MarCom!

Lorie Loe is Going to TEDGlobal

Hey everyone, on July 9th I'm flying to Edinburgh, Scotland to attend the TEDGlobal Conference. TED is an acronym for Technology Entertainment Design and if you don't already know about their local, national, and global conferences, you should. I'm pasting the conference description from the TEDGlobal website below: 

What is life? And how can it be better lived? From the secrets of the biological processes that take place in our body, to the cultural constructs that take place in our society; from the technologies and resources that make life possible and enjoyable, to the themes that define our humanity -- or threaten it: TEDGlobal 2011 will be a celebration of life, in all its forms.

Who could say no to that? By the way, be sure to view the video on the home page when you're there--it will thrill you to the point of tears.

I've wanted to attend TED for years, and TEDGlobal will be a great first TED experience for me. From a personal and professional perspective, I'm ready to play a role as a global citizen and I hope to come away with a hugely expanded perspective on the world and the ways technology is transforming it. Have I mentioned recently that I love technology?

The conference starts July 11th and I will be blogging about the interesting things I'm learning as frequently as I can. Please sign up for our Twitter and/or RSS feed to get instant notification when a new post hits the blog. I promise to be as succinct and interesting as possible!

Talk with you soon from Edinburgh.

Give Them the Option, and They Will Click

Most of us in the B2B industry like to think that we’re savvy marketers. (Social media? Pshaw! Of course we’re going after those channels.) But before you go thinking you’ve got all your bases covered, it’s important to take a look not at where you’re posting content (whether that’s Facebook, LinkedIn, YouTube, etc), but how you’re leveraging these web sites as well.

Marketo’s Maria Pergolino recently wrote about this topic, in a blog post titled, “7 Ways All B2B Marketers Should be Using Social Media (But Probably Aren’t).” At the top of her list was social sharing links—those little tweet or Facebook buttons that allow you to share an interesting link with a simple click—which she recommends placing in emails and landing pages to boost the chance of content pass-around.

We couldn’t agree more with this tactic, and MarketingSherpa even has some metrics to back it up, highlighted in a case briefing from its 2011B2B Marketing Benchmark Report. According to this study, when a B2B newsletter publishing company incorporated social sharing buttons into its email newsletters, they saw: