Hey, MarCom!

Eccolo Media at the Business Marketing Association

It's still almost a month until the new year, but Lorie's calendar for 2010 is already filling up fast. In October, we announced that she would be speaking at the Customer Reference Forum next March, and we recently learned that she's also been invited to present at a marketing strategy roundtable sponsored by the Business Marketing Association of Northern California in June.

During the session, Lorie will present data from our latest B2B Technology Collateral Survey Report, share best practices for content development, and give attendees the information they need to effectively plan collateral budgets.

Since the roundtable is still a few months away, the registration information hasn't been posted yet (we'll be sure to let you know when it's up). In the meantime, you can learn more about programs offered by the Business Marketing Association of Northern California here.

A deeper dive in 2010

We've been busy trying to finish up as much as we can before the end of the year (and we know you probably are too), so we just wanted to give you a quick heads up about a new report we're working on for 2010.

Actually, it's not a full report, but a supplement to our 2009 B2B Technoloy Collateral Survey Report. The data we found during our 2009 survey was so rich that we've decided to delve even deeper into the numbers and put together some additional findings that focus specifically on how technology buyers consume reference collateral.

Watch for the supplement early next year, and don't forget to register for Lorie's presentation (where she'll go over some of the new findings) at the Customer Reference Forum in March. In the meantime, you can also check out the full 2009 survey report here.

Eccolo Media to present at 2010 Customer Reference Forum

Earlier this year, Lorie Loe swore that she would land a spot on the presenters’ panel at the Customer Reference Forum (CRF) in 2010. And as it turns out, that’s exactly what happened.

This coming March, Lorie will deliver a presentation alongside Kathryn Poole, Senior Manager of Customer Experience at Red Hat. The title? “Collateral That Sells.” Specifically, Kathryn and Lorie will show how Red Hat is applying findings from Eccolo’s research to better reach and target technology purchasers.  They’ll discuss:

• Which types of reference collateral are most influential
• When technology buyers consume reference content in the sales cycle
•  How influencers differ from decision makers when consuming case studies, podcasts, and videos
• The channels (Web, direct response, social media, etc.) through which they’re most likely to get collateral
• Why buyers in the enterprise consume more reference collateral than those in small businesses

It’s going to be a great session—most of all because Lorie will offer up the hard numbers that attendees need in order to plan and justify their collateral budgets. To register for the event, go right here. And to take a look at our research in the meantime, don’t forget that you can download it for free.