So we’ve been into B2B marketing content for a long time. If customers ask us for advice on how and when to deliver a particular type of collateral, we can point them to a whole slew of best practices that we’ve accumulated over the years. But we’ve never commissioned any original research to provide objective evidence that some collateral types are simply more influential than others. Sure, we’ve read our share of surveys and reports on the subject, but we haven’t produced any numbers of our own.
Until now.
We’re so proud to introduce the first-ever Eccolo Media 2008 B2B Technology Collateral Survey Report. We surveyed business technology decision makers and influencers within U.S. companies, and we humbly submit that the results are dynamite. We asked our respondents about their preferred collateral types, how they used content, if they shared it, and just how influential it was on their final technology purchase. And we made it even better by adding a list of best practices that marketers can apply right now.
Over the next few weeks,
we’ll post some follow-up blog entries leaking some of the juicy details. But
for now, we encourage you to download your free copy of the report, available right now on our website. We
think our findings might just surprise you.
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Posted by: Research Solution | October 23, 2012 at 12:47 PM