Quality matters: Well-written content is the most influential

It's only been two weeks since we released our 2009 B2B Technology Collateral Survey Report, and the response has been overwhelming—we've been picked up by B2B Online, among others.

The finding that seems to resonate most? Technology purchasers—both influencers and decision makers—clearly appreciate a job well done when it comes to collateral. Fifty-one percent of respondents felt that high-quality writing is either very or extremely influential. Add those who felt well-written collateral was “moderately” influential, and that number increased to 86 percent. And even though respondents of all kinds said they preferred to have collateral—particularly white papers—written by a third-party, good writing from a vendor trumped mediocre writing from an objective source.

That's only the beginning: the report is full of findings and best practices that you can begin applying right away. Get your free download right here.