Earlier this month, we talked about how video is a rising star in the world of B2B marketing. Not only do the numbers in our latest survey report show that B2B audiences are more receptive to video, but we're also hearing the same thing from our clients. In fact, we're getting more and more requests to create videos, especially customer video testimonials.
One way that we're meeting the increasing demand for videos is by using Flip HD cameras to film interviews. Flip cameras are small (so they're easy to mail to customers) and have good picture and sound quality (so you can produce a quality video). Check out this Flip camera video we created for one of our clients:
Flip cameras aren't ideal for every situation, but they great when you need to interview customers in multiple locations, when you've got a limited budget, or when schedules are tight.
We're creating some best practices around creating Flip videos, and definitely think Flip HD cameras are a video technology to keep an eye on. If you'd like to produce a Flip video of your own, let us know. We'd love to help.
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