We’re kicking off the new year with a brand new, free strategy guide that you can use to develop collateral assets, or finally dust off and refresh some of your older content you may not have looked at in a while. Our guide, the The Five “Must-Have” Content Strategies for Technology Marketers in 2010, details some of the latest trends in collateral development and can help your content reach a much wider audience and be more effective.
This year, we think that making your content as interactive as possible will be particularly important. Since the majority of people consume white papers and other marketing materials on their computers, it makes sense to include interactive elements in your white papers, case studies, brochures, and other collateral. The more people can “do” with your content, the more time they’ll spend reading what you have to say and exploring how they can use your products or services.
Download The Five “Must-Have” Content Strategies for Technology Marketers in 2010 to see how you can make your content interactive. If you want more guidance coming up with a plan incorporate videos, links, and other elements into your collateral, give us a shout. We’d love to help.
This year, we think that making your content as interactive as possible will be particularly important. Since the majority of people consume white papers and other marketing materials on their computers, it makes sense to include interactive elements in your white papers, case studies, brochures, and other collateral. The more people can “do” with your content, the more time they’ll spend reading what you have to say and exploring how they can use your products or services.
Download The Five “Must-Have” Content Strategies for Technology Marketers in 2010 to see how you can make your content interactive. If you want more guidance coming up with a plan incorporate videos, links, and other elements into your collateral, give us a shout. We’d love to help.
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