We've said it once, and we'll say it again (and again, and again, and again): Video is the rising star among collateral and communications assets. In fact, in our 2009 B2B Technology Survey Report we found a 75 percent increase in use of video among technology buyers from 2008 to 2009. With a jump like that, it's not hard to see why creating videos should be a top priority for 2010.
If you're worried about the cost of producing videos, you don't have to be--you can choose a production style that suits your budget, from on-location video shoots with extremely high production values to handheld, user-generated content.
Get more video tips and strategies by downloading our free guide, The Five "Must-Have" Content Strategies for Technology Marketers in 2010.
If you're worried about the cost of producing videos, you don't have to be--you can choose a production style that suits your budget, from on-location video shoots with extremely high production values to handheld, user-generated content.
Get more video tips and strategies by downloading our free guide, The Five "Must-Have" Content Strategies for Technology Marketers in 2010.
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