We spend a lot of time at Eccolo thinking of ways to push the boundaries of traditional content and collateral. How can customers engage with marketing materials more effectively, especially when they're in a format that doesn't encourage commentary? Is there a way to add value to collateral by making it more interactive? Should customers add their own ideas to collateral to spark innovation?
We're going to explore these ideas and more as part of a new effort we're calling MarCom Mashup. So what exactly is it? In short, MarCom Mashup encompasses everything you can do to harness what people love about Web 2.0 technology to make marketing content more effective.
Watch the video below to hear our president and founder, Lorie Loe, explain more about MarCom Mashup and what it means. The video was created as a pitch for the upcoming Web 2.0 Expo in New York City, so feel free share your thoughts in the comments section.
We'll have a lot more to say about MarCom Mashup in the coming weeks and months, so be sure to check back here to follow the discussion as it develops.
We're going to explore these ideas and more as part of a new effort we're calling MarCom Mashup. So what exactly is it? In short, MarCom Mashup encompasses everything you can do to harness what people love about Web 2.0 technology to make marketing content more effective.
Watch the video below to hear our president and founder, Lorie Loe, explain more about MarCom Mashup and what it means. The video was created as a pitch for the upcoming Web 2.0 Expo in New York City, so feel free share your thoughts in the comments section.
We'll have a lot more to say about MarCom Mashup in the coming weeks and months, so be sure to check back here to follow the discussion as it develops.
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