Flip Videos are in, in, in!

Our latest Strategy Guide, Flip This! Five Things You Need to Know About Using Flip HD Camcorders to Create User-Generated B2B Video, is ready for download, and in a nutshell, our take is that they customer Flip video programs work—except when they don’t work.

User-generated Flip videos can deliver the warmth and appeal you’re after, and can support community and customer testimonial campaigns. But like any other tactic, they have to be planned to get useful results. This guide walks you through what we’ve learned in real-world situations.

If you haven’t already, download the free Strategy Guide here, and then let us know what you think. Are Flip videos a fad? Are our methods too onerous to follow?  Or have you had better luck getting end users to spontaneously film video that is actually useful for marketing purposes? We want this blog and all postings to extend the discussion and make the Strategy Guide as useful as possible, so welcome aboard!