Pre-buzz-buzz: You'll FLIP over this!

We’re publishing another strategy guide next week—actually ahead of schedule. Here’s the sneak-peak.

 

When we attended the 2010 Customer Reference Forum in February, the topic of using Flip videos to generate user-generated video testimonials came up—actually a couple of times. Reference folks are excited about sending cameras out to end users with the idea of having them send spontaneously shot video back, ready for sharing on community pages and corporate web sites. But they all said it didn’t work—no one sent footage back. Duh!

Unless you get the user’s agreement to participate with you ahead of time, the gift of the camera will mean nothing. We’ve helped our clients create lots of user-generated testimonials—with a very high success rate. And with our latest strategy guide, you can too.

Flip This! Five Things You Need to Know About Using Flip HD Camcorders to Create User-Generated B2B Video will be posted Wednesday, June 23^rd. Be sure you’re on our publications list to ensure you get first crack.  Send an email to maite@eccolomedia.com to make sure you are added to our list!