Our 2010 B2B Technology Collateral Survey Report is gearing up for release in September, and there is so much great information that I can’t help but share a morsel with you.
Last year we looked at video as the rising star of collateral. To read more click here to read last year’s report. In 2010, video continues to be a strong collateral type, with more than half of those surveyed stating they viewed video to evaluate their technology purchase.
Do you think video is an important collateral tool? Tell us your experience and expectations of video as a collateral tool!
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