This week, we’re taking a look at another interesting tidbit culled from our latest B2B Technology Collateral Survey Report—does business size play a role in the way collateral is consumed?
Our results indicated a pretty significant difference; that being that the larger the company, the more likely they are to consume content. When respondents were asked whether they had viewed a white paper in the last six months to make a technology purchase, both influencers and decision makers from middle-market to enterprise companies were more likely to have done so than those from smaller companies.
So if it’s those larger companies that you’re targeting, you’ll understand why we recommend churning out fresh, new content on a steady basis—especially white papers, which continually prove to be highly influential collateral consumed at a high frequency. Want to learn more about what types of collateral are most influential in the purchasing decision? Click here!
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