As movie nerds and film buffs are well aware, its award season right now in Hollywood. And while most of us are planning our Academy Award viewing parties and placing bets on the year’s Best Picture, film industry executives have something even more exciting to look forward to: publicity, publicity, publicity. It doesn’t matter whether a film wins or not—a nomination alone is all that’s needed to re-spark interest in the film, bring it back into movie theaters, and gross additional box office revenues long after the movie’s initial release.
For technology marketers, corporate awards present a similar opportunity. We’re learning this firsthand working with one of our clients on an ongoing awards program. Just replace the Hollywood film example with a written case study and you’ll see where we’re going with this.
After that first push through various marketing channels—whether that’s posting it online, including it in email blasts, or handing it out during in-person visits—you may find your customer success story losing steam. Well, we’re finding that a great way to bring it back into the lime light is by nominating that customer for an external award.
The benefit for us—the nominating organization—is that most submission forms simply ask for information that’s already available in our existing collateral. All we have to do is repurpose the content to fit the application. It doesn’t just have to be written case studies either. Podcasts, videos, webinars—any type of customer testimonial can be leveraged in the award-nominating process. These collateral pieces can also serve as a great supplement to the application as well.
Just because a case study’s a few months old doesn’t mean you have to consider it dead and gone. Generate the hype again by leveraging it in a corporate award nomination. Want Eccolo to give you a hand in the process? You know where to reach us.
Recent Comments