Welcome to spring! Have you started cleaning yet? If not, we don’t blame you—we haven’t gotten around to it either. But if there’s one place you don’t want to be getting moldy and oldie, it’s in your corporate marketing strategy.
Now is the perfect time to start fresh with a new perspective on the competition. Sure, you can keep track of what your competitors are doing through Google Alerts and the occasional Internet browsing, but to really gain some useful insight, it’s always worthwhile to dig a little deeper.
At Eccolo, we love sinking our teeth into research, and we’ve seen some amazing results from the competitive analysis we’ve done for our clients recently. It just goes to show that all it takes is a simple update to your company’s competitive research to gain a fresh perspective on your corporate strategy.
Recent Comments