Being the smart consumers we are, most of us have learned that in today’s market—whether we’re talking food, electronics, clothing, you name it—more expensive does not always mean better. But did you know that the same concept applies to marketing videos as well?
By now, everyone is well-aware that video is an effective marketing platform, but what many fail to realize is that you don’t need to spend a five-figure budget in order to achieve desired results. Don’t get us wrong, if you have the time and money to invest in a clean, professionally-produced video, there’s no doubt the higher quality will give viewers an excellent first impression. And when you’re working on a product video or a video data sheet, it’s usually worth the effort. But if your main objective is to simply generate awareness, then it can sometimes make more sense to focus on quantity, not quality.
We’ve found that lower-cost handheld cameras are a great way to get your message across to customers, both time- and cost-effectively. Check out this customer testimonial video we created for one of our clients:
A customer we recently interviewed for a case study further validated our feelings about creating lower-cost videos. They find that their videos put a face on the business, helping create a more personal connection with customers. Since they’re simple, user-generated videos, the company can post these to YouTube quite regularly, which helps them maintain that communication with its client base. For them, these videos have been incredibly successful, particularly for search engine optimization (SEO): “The video impact on SEO is just amazing,” they said. “It’s a pretty invaluable marketing tool.”
Don’t get us wrong, some end-user projects still warrant the expertise of a producer and videographer to achieve the results you need. But as a smart and equally effective alternative, lower cost, user-generated videos are the way to go.
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