Hey, MarCom!

Eccolo, MarCom and NYC in October

Hey, we’re getting very excited about our possible invitation to present at Web 2.0 this October.  Since we initially submitted our proposal and posted our video on the MarCom Mashup topic, we have been in conversation with the folks at Adobe.  They have agreed to participate with us as a speaker if we are selected to present, providing an overview of what’s the coming down the line for Acrobat products when it comes to integrating social media into discreet marketing documents.

 

Eccolo has been selected by Adobe to participate in the beta phase of its new product development cycle, so we plan on sharing lots of tips and tricks on how you can build greater interactivity in to your PDF documents—stay tuned for the update. If you haven’t seen our submission video yet, check out the YouTube link:  http://www.youtube.com/watch?v=4h61AIRjpl0

Hear Lorie speak at this month's Business Marketing Assocation roundtable

In a few weeks, Eccolo president Lorie Loe will be the guest speaker at a Marketing Strategy Roundtable sponsored by the Northern California Chapter of the Business Marketing Association.

Her presentation will focus on how to optimize marketing content for today's Web 2.0 environment, and reservations cost just $15 for BMA members and $30 for non-members.

The event takes place May 25th, so there's still plenty of time to register. Click here to read more about the roundtable and to sign up.

More on the 2010 Customer Reference Forum

Last October, we mentioned that our founder and president Lorie Loe would be presenting at this year's Customer Reference Forum (CRF).

Well, CRF is now right around the corner--March 2nd and 3rd--so we thought we'd give you the chance to learn a little more about the event.

Lorie will be presenting with Kathryn Poole, Customer Reference Program and Communications Manager at Red Hat. Together, they will show how to apply best practices to better reach and target technology purchasers by utilizing findings from Eccolo's B2B technology research.

It's not too late to register for the 2010 Customer Reference Forum, and in the meantime, you can check out an interview that Kathryn and Lorie did with the folks at CRF last month. Stay tuned for more information as the event gets closer.

Another item to watch for 2010

2009 is quickly winding down, so we've been hard at work getting some new projects ready for 2010. Along with a new supplement to our B2B Technology Collateral Survey Report, we're also putting together a new, innovative case study template. In addition to text, the document will feature rich media resources and will highlight all of the different ways you can use case studies to showcase digital content. Keep an eye out for it here early next year.

Eccolo Media at the Business Marketing Association

It's still almost a month until the new year, but Lorie's calendar for 2010 is already filling up fast. In October, we announced that she would be speaking at the Customer Reference Forum next March, and we recently learned that she's also been invited to present at a marketing strategy roundtable sponsored by the Business Marketing Association of Northern California in June.

During the session, Lorie will present data from our latest B2B Technology Collateral Survey Report, share best practices for content development, and give attendees the information they need to effectively plan collateral budgets.

Since the roundtable is still a few months away, the registration information hasn't been posted yet (we'll be sure to let you know when it's up). In the meantime, you can learn more about programs offered by the Business Marketing Association of Northern California here.

A deeper dive in 2010

We've been busy trying to finish up as much as we can before the end of the year (and we know you probably are too), so we just wanted to give you a quick heads up about a new report we're working on for 2010.

Actually, it's not a full report, but a supplement to our 2009 B2B Technoloy Collateral Survey Report. The data we found during our 2009 survey was so rich that we've decided to delve even deeper into the numbers and put together some additional findings that focus specifically on how technology buyers consume reference collateral.

Watch for the supplement early next year, and don't forget to register for Lorie's presentation (where she'll go over some of the new findings) at the Customer Reference Forum in March. In the meantime, you can also check out the full 2009 survey report here.

Eccolo Media to present at 2010 Customer Reference Forum

Earlier this year, Lorie Loe swore that she would land a spot on the presenters’ panel at the Customer Reference Forum (CRF) in 2010. And as it turns out, that’s exactly what happened.

This coming March, Lorie will deliver a presentation alongside Kathryn Poole, Senior Manager of Customer Experience at Red Hat. The title? “Collateral That Sells.” Specifically, Kathryn and Lorie will show how Red Hat is applying findings from Eccolo’s research to better reach and target technology purchasers.  They’ll discuss:

• Which types of reference collateral are most influential
• When technology buyers consume reference content in the sales cycle
•  How influencers differ from decision makers when consuming case studies, podcasts, and videos
• The channels (Web, direct response, social media, etc.) through which they’re most likely to get collateral
• Why buyers in the enterprise consume more reference collateral than those in small businesses

It’s going to be a great session—most of all because Lorie will offer up the hard numbers that attendees need in order to plan and justify their collateral budgets. To register for the event, go right here. And to take a look at our research in the meantime, don’t forget that you can download it for free.